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Grandparent Travel: Multigenerational Travel And Touring Grows
For a decade, the poll-takers have been predicting a trend: multi-generational travel is Big and getting Bigger. And as many members of the "Sandwich Generation" (pressed between the needs of parents and children) have learned, signing up for an organized tour can take the pressure off being responsible for travel plans.
- In 1997 - More than 5.5% of American households are headed by grandparents. Roper Starch Worldwide, 1999
- In 1998 - More than 34% of all US travelers travel to attend a family reunion. Telenation, 2000
- In 1999 - More than 21% of all family trips involve grandparents.
- 16% of travel by grandparents includes grandchildren. Roper Starch Worldwide, 1999
- In 2000 - More than 33% of the US population over 50 will control 70% of America's wealth.
- 46% of all grandparents pick Orlando among their top three choices for travel with grandchildren. Telenation, 2000
- In 2005 - More than 35% of American grandparents take at least one or more trips with grandchildren. YPB&R National Leisure Travel Monitor, 2005
- By 2009 - The U.S. Travel Association estimates that 30% of all U.S. leisure travelers have taken at least one vacation with thier grandchildren at some piont in thier lives. U.S.T.A.
What do the numbers all mean?
- Grandparents are raising kids in extended families.
- Limited funds makes seeing relatives the most common reason for a summer trip.
- The time-pressed boomer generation must see both their parents and their children during limited vacation periods.
- Fortunately, the ever-increasing affluence of America's senior generation means many grandparents can afford to host an exciting multi-generational journey over these vacation periods.
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