For Kids, Travel is the Internet. Period!

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Excerpts from  an article in Travel Weekly (a publication of the travel industry. August 20, by Juliet Dennis)

Kids tell it how it is: It's web all the way

Teletext Holidays did the survey and reported that 65% of kids preferred booking because it allowed the family to choose a holiday at the same time, and look at pictures and videos together.

Which supports a recent AOL-AP poll reporting that a huge perentage of travelers were chosing travel destination based on videos and a scant 14 per cent were relying on print articles.

In comparison, 28.8% said the best way to book a holiday was through a travel agent because it was fun looking at brochures. A total of 6% said they would choose a holiday through the TV, because it could be done so as a family.

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Online activity

Nearly half (45%) of the kids said they would take their iPod or MP3 player on holiday, 42.5% would take handheld games such as a Nintendo DS, and 41% their mobile phones.

And, more than half  would either send a text message (39.5%) or put a message on social networking sites such as Facebook (14%) to contact friends, while less than half would send a postcard (46.4%).

Children wield a significant influence over the family travel planning process.

Would you see a 20-year-old going into an agency to book a holiday? Probably not. They will go online.

One expert in the article said children today are almost beyond the web; they want to do their web transactions through their mobiles. Travel companies are struggling to catch up with moving their online technology to mobiles.

The survey also high-lighted the influence children have on their parents' decision on where to go on holiday, with 78% saying they were either always, or sometimes, involved in the destination decision.

The best way to book a holiday is on the internet. Fewer  than one-third said travel agents were how they would book a trip.

 

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