Family Travel Forum's FTFc division offers complete strategic consulting services to veteran family marketers as well as travel industry professionals new to the family travel niche, delivered according to a modular fee structure.

Family Travel Forum Consulting (FTFc) works with clients to create tested and reliable family programs and family travel sales packages, enabling clients to successfully access the growing and lucrative family travel market. After thoroughly evaluating clients' existing family travel product, FTFc provides clear, economical, practical and proven ideas and techniques to make the refreshed product more dynamic and compelling to travel decision-makers. Whether you're a veteran family travel marketer or a client new to this lucrative space, we're here to help.

FTFc's Services for Veteran Family Marketers

EVALUATION OF CLIENT'S CURRENT FAMILY PROGRAM

• Safety Issues and Child Security
• Cost vs. Complimentary Activities
• Family Together Activities
• Children's Menus: Format/Cuisine
• Seasonal Programs
• Site Inspection of Children’s Facilities
• Staff/Child Care Provider Training
• Programming Content and Presentation
• Evaluate Age/Educational Appropriateness

ASSESSMENT OF CURRENT FAMILY TRAVEL SALES PACKAGE

• Review Included and Value-Added Elements
• Pricing and Positioning vis a vis Competition
• Identify Potential New Family Amenities and Facilities

ASSESSMENT OF CLIENTS’ MARKETING COLLATERALS

• Review Sales Material and Brochures
• Evaluate Press Releases and Your Family Message
• Assess Web Site Design and Usability
• Assess Marketing/PR/Advertising Messages

MAINTAINING FAMILY MARKET SHARE

• Growing Old with the Family Market
• Encouraging Family Loyalty
• Development and Marketing of Seasonal Activities
• Partnering with Local, Regional and National Suppliers and Vendors