FTFc Services for Newbies

DEVELOPMENT OF A COMPETITIVE FAMILY TRAVEL SALES PACKAGE

• Analyze Existing Market/Clientele Potential
• Develop Cost-Effective Approach
• Design Key Elements and Value-Added Benefits
• Price Appropriately for Fly/Drive and Local Markets
• Develop Children's Facilities, Soft Goods, Menus
• Conduct Research/Product Testing as Needed

RESTRUCTURE EXISTING PRODUCT TO ATTRACT FAMILIES

• Review Consumer Reception Procedures
• Convert Existing Assets into Family Facilities
• Hotels: Guest Room Set-up, Safety and Family Amenities
• Examine Staff Training
• Test New Product Development as Needed

DEVELOPMENT OF FAMILY ACTIVITIES PROGRAM

• Determine Needs/Seasonality/Viable Commitment
• Assess Cost vs. Return on Investment
• Assess Staffing Needs and Training
• Design or Designating Children’s Facilities
• Create Programming Content and Presentation
• Identify Safety and Security Issues
• Design Family Together Activities
• Research/Focus Group Test as Needed

DEVELOPMENT OF FAMILY MARKETING COLLATERALS

• Plan Approach to Family Market
• Create Sales Material, Brochures, Media Releases
• Refine the Family Message In-house and Online
• Refocus Marketing/PR/Advertising Messages
• Research/Focus Group Test as Needed

FTFc Consultation Services & Rates

FTFc services are priced according to each client's specific needs, projected time involvement and the agreed-upon goal. FTFc Team Consultations may range from and/or include:

• Conference Calls
• Site Inspections
• Research Analysis
• Staff Training and Retraining
• Design and Implementation of Sales Packages
• Design of New Products
• Implementation and Launch of Family Programs
• Interpretation of Focus Group Results
• Seasonal Adjustment of Programs
• Annual Maintenance of Sales Packages
• Ongoing Maintenance of Leadership Position in this critical niche

For more information and a free estimate, please contact the experts at FTFc. For more information about our services, please download the Family Travel Consulting brochure (pdf).